Bulletin: The importance of culture

Culture plays a significant role in influencing the world. Rather than military, political, or economic might, it’s the culture of certain countries that impact the wider world the most. The top five countries that set world culture, as per BBC Travel, include Italy, France, Spain, Japan, and the United States. These countries are considered trendsetters and are synonymous with fine food, fashion, and easy living.[\[1\]](https://www.bbc.com/travel/article/20180701-the-five-countries-that-set-world-culture)

Based on global survey respondents, the top countries viewed as having an influential culture include the United States, Italy, France, the United Kingdom, and Spain.[\[2\]](https://www.usnews.com/news/best-countries/rankings/influential-culture) Culture can also impact global teams, as cross-cultural communication and collaboration can be challenging. Culture affects the amount of detail one recalls, the reference to individuals themselves or other people and social context, and the ability to retrieve the memory after an elapsed time period.[\[4\]](https://www.psychologicalscience.org/observer/how-culture-affects-the-way-we-think)

#### Sources:

1. https://www.bbc.com/travel/article/20180701-the-five-countries-that-set-world-culture
2. https://www.usnews.com/news/best-countries/rankings/influential-culture
3. https://www.psychologicalscience.org/observer/how-culture-affects-the-way-we-think